Why Collision Repair Decides Whether Your Customer Stays or Leaves
In today’s automotive landscape, customer loyalty isn’t won at the point of sale, it’s earned during the toughest moments of ownership.
And no moment shapes loyalty more than a collision.
Research from leading OEMs and insurers shows a simple truth: one bad repair experience can cost a brand a customer for life.
Yet many collision programs still focus on parts revenue instead of controlling the customer journey itself.
Our new white paper reveals:
- The real retention impact of collision repairs
- Why importer-led programs create inconsistent results across Europe
- How ADAS, EV complexity and insurer influence reshape the repair ecosystem
- What truly drives customer trust after an accident
- And more!
If you operate in aftersales, insurance, fleet management or collision repair, this is essential reading.
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