Two and a half years ago, I founded Berkhof Automotive Solutions.
Not long after that, BRS Europe B.V. followed.
Both companies were created with a clear purpose, but as they developed, the overlap between their automotive activities gradually increased.
Berkhof Automotive Solutions evolved from automotive consultancy, project management and interim management into a broader entrepreneurial platform involving advisory roles, partnerships and participations.
At the same time, BRS Europe continued to strengthen its position as a European specialist in automotive aftersales and collision repair.
That is why we have decided to create greater clarity and focus.
As of today, all automotive activities previously carried out under Berkhof Automotive Solutions will now be brought together and positioned under BRS Europe.
For clients and partners, this primarily means one clear organisation for automotive challenges related to aftersales, collision repair, network development, compliance, performance and digital solutions.
This also gives Berkhof Automotive Solutions the opportunity to further develop under the name Berkhof Ventures, with a broader focus on advisory activities, participations, innovation and business development outside operational automotive services.
For me, this feels like a logical and professional next step.
The automotive market is becoming increasingly complex. OEMs, importers, dealer groups and collision repair networks need partners with focus, experience and the ability to deliver.
From now on, that automotive role sits fully with BRS Europe.
More focus. Less overlap. One clear automotive proposition.